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Case Solution for Time is of the Essence JP Landgoed Overcoming Challenges in the Citrus Industry

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Get the Time is of the Essence JP Landgoed Overcoming Challenges in the Citrus Industry Case Study Solution and Analysis by Alicia Fourie, Marianne Matthee | Case ID: W34907. We guarantee that this case solution is 100% original, official, and not AI-generated. It is a plagiarism-free, complete, an...

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Uploaded on July 14, 2025
Number of pages 23
Written in 2024/2025
Type Case
Professor(s) Mr chad
Grade A+

time
essence
citrus industry
alicia fourie
w34907
case study solution
case solution
case analysis
case study
case answers
jp landgoed overcoming challenges

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TIME IS OF THE ESSENCE: J P LANDGOED OVERCOMING
CHALLENGES IN THE CITRUS INDUSTRY CASE STUDY
SOLUTION

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SYNOPSIS

J P Landgoed (PTY) LTD (J P Landgoed), a mandarin fruit farm in Limpopo, South Africa, was founded
by Cobus Beetge in 2014. The firm grew from a few mandarin trees to a well-established export-oriented
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company. In July 2021, at the peak of the harvest season, Beetge received an email from the Citrus Growers
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Association of South Africa. The email stated that although port activities in Durban had resumed and the
port was fully operational capacity following looting and riots in KwaZulu-Natal province, the backlog was
severe and most cold-storage facilities were at capacity; as such, Durban harbour was not accepting any
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further consignments. This meant uncertainty for J P Landgoed, with the firm having to deal with confined
consignments due to the backlog as well as others scheduled for dispatch from the farm. Beetge called a
meeting with his financial manager, Francois Venter, to discuss the issue and come up with a solution.
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OBJECTIVES

• understand the various dimensions of an agricultural supply chain;
• identify and assess agricultural supply chain risks; and
• recommend risk mitigation strategies for agricultural supply chain risks.

The Case Solution Starts From page 6

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ASSIGNMENT QUESTIONS
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1. Illustrate J P Landgoed’s agricultural supply chain.
2. Assess J P Landgoed’s agricultural supply chain risks and suggest risk management strategies.
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3. What should Beetge and Venter do regarding the logistic risk they are faced with?
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The Case Solution Starts From page 6

,ANALYSIS

1. Illustrate J P Landgoed’s agricultural supply chain.

To fully assess J P Landgoed’s risks in Assignment Question 2, it is necessary to first map out its agricultural
supply chain (see Exhibit TN-1).

draw J P Landgoed’s agriculture supply chain and share their
illustrations with the class. To add depth to the discussion, the instructor can highlight which supply chain

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activities are labour-intensive and which are mechanized and consider the benefits and drawbacks of each.

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J P Landgoed does not automate picking and packaging, which creates jobs (in a province with a high
unemployment rate) and contributes to workers’ skill development. However, this might lead to incorrect

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pruning that could have adverse effects if export destination standards are not met. The washing and sorting
process mechanization adds efficiency, but is problematic in a country that faces continual electricity
blackouts through load shedding activities by utility suppliers. Finally, the instructor can point to the logistic
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The Case Solution Starts From page 6

, EXHIBIT -1: J P LANDGOED’S AGRICULTURAL SUPPLY CHAIN

Initial phase
Planning and capital outlay
(Year 1–5)

Soil
preparation
(sampling and
Continuous
Identify and acquire irrigation)
monitoring of new
preferred genetics trees (irrigation,
licences herbicides, pesticides,

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fertilizer, and pruning)

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The Case Solution Starts From page 6

, EXHIBIT -3: J P LANDGOED’S AGRICULTURAL SUPPLY CHAIN RISKS

Initial phase
Planning and capital outlay
(Year 1–5)

Soil preparation
(sampling and
irrigation)
Continuous monitoring
Identify and acquire
of new trees (irrigation,
preferred genetics
herbicides, pesticides,
licences
fertilizer, and pruning)

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Variety
breeding and

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plant
development

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The Case Solution Starts From page 6

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