Exam (elaborations)
Oefentoets Contentmarketing vragen antwoorden
In dit document staan alle vragen en antwoorden van de oefentoets voor contentmarketing. De vragen gaan over de volgende stof: Opgave 1: Geïntegreerde media-aanpak Opgave 2: Non-branded content, influencer marketing of native advertising. Opgave 3: Omnichannel-ervaring: welke gevolgen voor content? Opgave 4: Storytelling voor business Opgave 5: Momentenmodel Opgave 6: Contentmarketingvisie Opgave 7: Honeycomb van Morville Opgave 8A: Gebruikerstest of A/B test? Opgave 8B: LIFT-model Opgave 9: Conversieattributie
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Connected book
Contentmarketing
- 2017
- 9789001877569
- 1
Written for
- Institution
- Hogeschool van Amsterdam (HvA)
- Study
- Media, Informatie en Communicatie
- Course
- Contentmarketing (MD07)
All documents for this subject (24)
Document information
- Uploaded on
- June 10, 2019
- Number of pages
- 10
- Written in
- 2018/2019
- Type
- Exam (elaborations)
- Contains
- Unknown
Subjects
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non branded content
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influencer marketing
-
native advertising
-
omnichannel ervaring
-
omnichannel
-
momentenmodel
-
honeycomb van morville
-
gebruikerstest o
-
geïntegreerde media aanpak
-
storytelling voor business
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