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Samenvatting Business Marketing

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Samenvatting Business Marketing. • Kenmerken van de B2B markten • Koopgedrag van organisaties • Marktonderzoek in een B2B omgeving • Marketingplanning • Marketingmix in een B2B omgeving. Biemans, W. (2016). Business Marketing Management, 7e druk. Groningen: Noordhoff Uitgevers B.V. Hoofdstukken 1,2,3,4,5,6,7,8,9 (Saxion Enschede, Commerciële Economie , jaar 2 kwartiel 4)

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Saxion Hogeschool
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Business marketing










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Connected book

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W. Biemans Business marketing management
  • april 2016
  • 9789001863104
  • 7

Written for

Institution
Saxion Hogeschool
Study
Commerciële Economie
Course
Business marketing
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Document information

Summarized whole book?
No
Which chapters are summarized?
H1 t/m h9
Uploaded on
June 19, 2019
Number of pages
16
Written in
2018/2019
Type
Summary

Subjects

  • business marketing
  • biemans
  • b2b
  • business marketing management

More courses for Saxion Hogeschool > Commerciële Economie

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  • Strategische marketing
  • Inkoop
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