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Case Solution for Jason Kelce Perfectly Unplanned A Dive into the Personal Branding of an NFL Athlete

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Uploaded on July 12, 2025
Number of pages 15
Written in 2024/2025
Type Case
Professor(s) Mr sam
Grade A+

jason kelce
perfectly unplanned
dive
personal branding
nfl athlete
sheri lambert
w36177
case study solution
case solution
case analysis
case study
case answers

Institution Case Management
Course Case Management

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JASON KELCE, PERFECTLY UNPLANNED: A DIVE INTO THE
PERSONAL BRANDING OF AN NFL ATHLETE CASE STUDY
SOLUTION

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SYNOPSIS

Jason Kelce, an American National Football League (NFL) player and athlete recognized around the world,
had built a strong personal brand over the course of his career. Since his debut at the University of
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Cincinnati, while remaining focused on his football dreams Kelce had reinvented himself and worked hard
at honing his own personal branding. He started a podcast with his brother, Travis Kelce (also an NFL
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football player, for the Kansas City Chiefs); founded a non-profit organization, the (Be)Philly Foundation,
dedicated to improving the academic and economic situation of inter-city kids; and established a clothing
line. Kelce had successively built a successful platform for each venture and was forward-looking about
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his future after retiring from football.
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By 2023, Kelce was at a crossroads. He was not quite ready to hang up his Philadelphia Eagles jersey, and

The Case Solution Starts From page 6

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ASSIGNMENT QUESTIONS

1. What does the Jason Kelce personal brand mean? What is Kelce’s story? How well has the brand story
transitioned through the life cycle of Kelce’s career?
2. How does Kelce connect with a target market?
3. To what extent should a person or a brand consider extending their endorsements? Is it better to focus
on one or two meaningful platforms, or should one cast the net wide and as often as possible? What are
the pros and cons of each strategy?
4. What collateral should be considered when creating a personal brand?
5. Do you recommend Kelce’s personal brand be extended into new categories as a strategy for
sustainability? Why or why not? If you were Kelce’s manager, what would you suggest for the future?

The Case Solution Starts From page 6

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ANALYSIS
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1. What does the Jason Kelce personal brand mean? What is Kelce’s story? How well has the
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brand story transitioned through the life cycle of Kelce’s career?

The success factors will typically be tied
to one or more of the several categories that Kelce’s brand occupies, including his talk show/podcast, media
(in general), football, and his non-profit.

 Kelce’s role as an empowered member of the community
 His role as a devoted husband and father
 His drive and discipline (personal effort and determination)
 His ambition and clear vision; for example, students could discuss that Kelce was a walk-on player at
the University of Cincinnati, and that he changed his position



The Case Solution Starts From page 6

,4. What collateral should be considered when creating a personal brand?

There are many real-world examples where the personal brand of an individual has become part of the
organization’s overall brand. Conversely, a bad personal brand can hurt the reputation of an organization.
It is important for Kelce to understand the importance of his personal communication and the best tools
available. Students should also conclude that he cannot manage his brand by himself.

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The Case Solution Starts From page 6

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EXHIBIT -4: PROS AND CONS OF BRAND EXTENSION

Pros Cons
 Diversify opportunities leveraging current  Overreach could cause brand dilution—the
popularity audience may not feel the same connection
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The Case Solution Starts From page 6

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