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Case Solution for Chick-Fil-A Fighting Chicken Sandwich And Culture Wars

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Get the Chick-Fil-A Fighting Chicken Sandwich And Culture Wars Case Study Solution and Analysis by Bertrand Guillotin | Case ID: W34882. We guarantee that this case solution is 100% original, official, and not AI-generated. It is a plagiarism-free, complete, and well-structured solution, perfect fo...

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Uploaded on July 14, 2025
Number of pages 11
Written in 2024/2025
Type Case
Professor(s) Mr tim
Grade A+

Institution Case Management
Course Case Management

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CHICK-FIL-A: FIGHTING CHICKEN SANDWICH AND CULTURE WARS

CASE STUDY SOLUTION

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SYNOPSIS

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Two years after a disastrous market entry in the United Kingdom in 2019, Chick-fil-A faced controversy.2
The US$18 billion conservative Christian fast-food company, known for its invention of the chicken
sandwich, named a new chief executive officer (CEO), Andrew Truett Cathy, 43, who inherited the privately-
held, family-owned empire.3 He “grew up with Chick-fil-A,” under the leadership of his grandfather (S. Truett
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Cathy) and then his father, who remained chair of the board.4 But Andrew Cathy faced a monumental task
ahead, made harder when he sparked calls for a boycott from conservative groups after appointing a vice
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president of diversity, equity, and inclusion (DEI) and the claim that “the company had ‘gone woke.’”5 Social
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The Case Solution Starts From page 4

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ASSIGNMENT QUESTIONS

1. What mistakes did Chick-Fil-A make at home and overseas? You can address any business and/or any
social issue that impacts business.
2. How are companies and organizations fighting culture wars?
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3. How can Andrew (a) avoid the mistakes of the past (answer to question #1) and (b) win both chicken
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sandwich and culture wars? What specific markets should he and his team select?
4. How can Andrew keep the Cathy family happy and prosperous?
5. Design a strategic plan (five years minimum) for Andrew, including approximate budget estimates and
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timeline for each phase.
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The Case Solution Starts From page 4

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ANALYSIS
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1. What mistakes did Chick-fil-A make at home and overseas? You can address any business
and/or any social issue that impacts business.
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Chick-fil-A’s mistakes include lack of strategic diversification, use of corporate funds to finance anti-gay
organizations, and inability to manage PR successfully by addressing the tension between corporate values
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and the LGBTQ+ community under Dan Cathy’s leadership.

The case indicated that Dan remains chair of the board and we see that under Andrew’s early tenure as the
CEO, he is trying to correct past mistakes and create a new company image. However, the strategic response
he is now implementing can be considered late, both at home and overseas. Chick-fil-A is playing catch up
in terms of product innovation and international expansion, in particular.

The Case Solution Starts From page 4

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