Summary Principles of Marketing - International Marketing

This document includes a summary for "Principles of Marketing" by Kotler & Armstrong, but only the chapters that we need for the final exam at the University of Groningen (International Marketing for IB), which are the following: 8, 9, 10, 11, 12, 14, 15, 16 (pp. 518-525), 19 (pp. 607-614) It also includes lecture notes (incorporated in the summary), AND the summary of the 2 mandatory articles: Kelly, N. (2015). The Most Common Mistakes Companies Make with Global Marketing. Harvard Business Review Digital Articles, 2-5 and Hofstede, G., 1994, "Management Scientists are Human", Management Science, 40(1): 4-13. This is a 48 pages summary of the over 200 pages required to be learnt for the final exam of International Marketing for IB at the University of Groningen.