BTEC Business Unit 2 - Developing a Marketing Campaign, Example Destincion Student Work

This is preparation work for the external assessment in May/June 2018. This document contains comprehensive marketing plan for a fictional cycle selling business called Biki. The marketing plan has the correct layout and structure, needed to achieve distinction. Further each section has the maximum number of marks you can achieve, this will help you plan how mush time you need to spend on it. Unit 2 is very important, however unfortunately there are a lot of confusion on how to achieve high grades. With the help of this example marketing campaign you will be on your way to a very good grade. Topics covered: A01: Demonstrated knowledge and understanding of marketing principles, concepts, processes, key terms, data sources and definitions A02: Analyse marketing information and data, demonstrating the ability to interpret the potential impact and influence on marketing campaigns A03: Evaluate evidence to make informed judgements about how a marketing campaign should be planned, developed and adapted in light of changing circumstances A04: Be able to develop a marketing campaign with appropriate justification, synthesising ideas and evidence from several sources to support arguments