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Unit 12 responsible tourism P4 M3 making a holiday responsible
- Institution
- PEARSON
I am going to apply principles of responsible tourism to socio-culturally, environmentally and economically benefit the chosen destinations.
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Responsible tourism P4&M3The scenario I am doing is ‘Mr & Mrs Hamilton is a couple in their
30’s and they wish to visit North America. They have 3 weeks and
wish to visit as much of the country as possible without the tour
being over tiring. It is their 1 s t wedding anniversary so some
luxuries would be good! The trip will take place in July.’
An itinerary for this client has already been created, I am now going to apply
principles of responsible tourism to socio-culturally, environmentally and
economically benefit the chosen destinations.
On day one, my clients are flying to the UK with the airline Virgin Atlantic and
although this is harmful to the environment it is the only method of transport
which is suitable for my customers, on the other hand I have chosen this
company as they have a good sustainable tourism policy. They have committed
to reducing aircraft Co2 emissions by 30% by the year 2020, they have also been
continuously bringing in new, quieter and more efficient aircrafts into service
whilst retiring older models who are less efficient to reduce the carbon footprint
as much as possible and therefore I believe this is a responsible method of
transport. Flying by air also encourages job creation such as cabin crew and
pilots which helps their economy as it encourages the multiplier effect.
Once my customers arrive they will be staying at the Aulani Disney resort and
spa which I have chosen to keep as it meets the needs of Mr and Mrs Hamilton
who want to have a luxurious holiday, this resort is environmentally friendly and
has received an LEED silver certification in 2013 from the US green building
council for ‘implementing environmentally friendly construction practises and
building systems.’ Aulani is also the first resort in Hawaii to obtain this certificate
and therefore I believe this is the best choice. As the resort is large many jobs
are provided for the local community such as; entertainers, resort reps, cleaners,
receptionists etc. which has a positive effect on the economy by encouraging the
multiplier effect and also minimising negative economic effects as Aulani is
owned by Hawaii (The USA) and therefore money which is spent there does not
leak out of the country.
When the couple arrive in Hawaii they were supposed to travel to their resort via
a chauffeur service however I believe this is irresponsible as it increases the
carbon foot print which is extremely bad for the environment so instead I have
decided that a coach would be more suitable as it carries more people and
therefore is more environmentally friendly, the coach would carry other tourists
who are going to nearby hotels and resorts and due to this less people would be
required to get a taxi or a chauffeur service. This would still suit the needs of my
customers as this would still ensure the journey isn’t too long or over tiring.
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